Communication exposure of sub-assistant agriculture officers (SAAOs) towards e-agriculture in Khulna district of Bangladesh

Abstract

Khulna district of Bangladesh. Study was conducted in the five selected upazilas of Khulna city viz., Rupsa, Dighalia, Phultala, Dumuria and Batiaghata which consist of 108 agricultural blocks. A sample of 100 Sub-Assistant Agriculture Officers (SAAOs) was selected from these blocks. Data were collected following a structured pretested interview schedule.Findings revealed that most 60% of the SAAOs had low communication exposures to e-agriculture. Correlation analysis indicates that age, income and service experience had negative significant relationship with communication exposures of SAAOs to e-Agriculture. T raining exposure and knowledge on e-agriculture had positive significant relationship with their communication exposures towards e-agriculture. The enter method of regression analysis revealed that knowledge on e-agriculture, training exposure and monthly income described 77.5 percent variation in the communication exposure of SAAOs. The estimates indicated that knowledge on e-Agriculture had strongest (β=0.479) contribution to the variance of communication exposure to e-Agriculture. On the other hand, monthly income had contributed to the variance of communication exposure of SAAOs towards e-Agriculture in negative direction (β=-0.156). Mobile phone was the highest preferred device in using e-Agricultural media by the SAAOs. "Unfamiliarity of extension workers with e-agriculture application" was the main personal constraint and "lack of training on e-agriculture" was the main organizational constraint which might have led to low communication exposure of SAAOs towards e-agriculture.