DOI: 10.17265/2159-5542/2012.11.005
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Rino Febri, Puspitasari

Abstract: The tight business competition in Indonesia has led companies to look for many ways to be able to survive. Personal selling tools have become widely used especially for B to B (business to business) commerce. Orientation to maximize profit will justify all ways to do business even though there must be an ethical consideration. Mental attitude "because everybody does the same" has formed the basis of ethical decisions in doing business. The problem of the research is: What is a company management's view regardi…

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