Commodification, Depiction and Objectification of Women in Pakistani Television Advertisements
Majid Raza,
Norsiah Abdul Hamid
Abstract:Objectification of women has been a concerning issue over the past years worldwide. Objectification usually emerged from the commodification and depiction of women through television advertisements. However, the process that helped the advertisers to secure more patronage on the intended item over the depiction of women is attractive. Therefore, the objective of the paper is to analyse the commodification and depiction of women in Pakistani television advertisements. The reviewed literature concluded that the … Show more
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