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Cited by 44 publications
(39 citation statements)
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“…As Edwards and Corte (2010) argue, when sports become commercialized multiple actors emerge to influence the development and direction of commercialization, and these actors may have competing agendas. This is the case in relation to "owners", riders and horses in elite equestrian sport.…”
Section: The Influence Of "Owners"mentioning
confidence: 99%
See 1 more Smart Citation
“…As Edwards and Corte (2010) argue, when sports become commercialized multiple actors emerge to influence the development and direction of commercialization, and these actors may have competing agendas. This is the case in relation to "owners", riders and horses in elite equestrian sport.…”
Section: The Influence Of "Owners"mentioning
confidence: 99%
“…However, professionalism and commercialism have brought benefits to sport in terms of improved standards of sports medicine, improved sporting performances and securing the economic viability of many niche sporting practices (Howe, 2004;Peterson, 2008;Edwards & Corte, 2010).…”
Section: The Professionalization and Commercialization Of Equestrian mentioning
confidence: 99%
“…Rinehart, 2002), and processes of commercialisation (e.g. Wheaton, 2005;Edwards & Corte, 2010) have received considerable attention in the literature as issues which increasingly permeate the lifestyle sportscape. These processes complicate their position as the default alternative to traditional or conventional sports which has been heralded as important for policymakers.…”
Section: Lifestyle Sports and Public Policymentioning
confidence: 99%
“…These types of outdoor recreation/education provision situate educators and learners within a model that Edwards andCorte (2010, p. 1135) have labelled 'mass market commercialization', where the producers (the adventure centre and its staff) and the primary consumers (the school children) are physically distanced from outdoor climbing and skiing/snowboarding sites. Experiences are delivered in a predictable and calculable manner with the intent to maximize efficiency.…”
Section: Discussionmentioning
confidence: 98%