Commentary: Do Bees Play the Producer-Scrounger Game?

Consumers’ exposure to facebook fanpage, and their motivation, and loyalty to “love and producer” mobile game

“…As such, by applying the concepts from the previously mentioned researches, this study sought to find out whether the same relationship applies to the exposure to Facebook Fanpage of Love and Producer, a currently popular otome game (Feng, 2018;Kingdom, 2018;Zhuoran, 2018) which focuses solely on female consumers, and the consumers' motivation and loyalty to the game. The two hypotheses as depicted in Figure 2.8 suggest that exposure to Facebook Fanpage and motivation are correlated, and motivation and loyalty are correlated.…”

“…According to a gaming news website, GameLook, Love and Producer, an insanely popular game which became a national phenomenon within the first month of its launch (Feng, 2018;Kingdom, 2018;Zhuoran, 2018) have made roughly 3.1 million USD on its peak day with an overall monthly revenue of 31 million USD and a total daily active users of over 4 million (Feng, 2018). Within just the first month of its release, the game was downloaded over 7 million times and statistics have shown that 94% of all users are female with over 70% being those under 24 years of age (Global Times, 2018).…”

“…The game let players text, chat, and even call the main characters and deepen the relationship with them while following the main story as a media producer in a fantasy world filled with superpowers (Mr Love: Queen's Choice, 2019). Nonetheless, with the English localization, Love and Producer is able to reach out on a more global level as English is a commonly shared language across the world (Lane, 2019), especially when non-native speakers are accounted for (Julian; Given the popularity in the game and huge spendings from their consumer base (Feng, 2018;Kingdom, 2018;Zhuoran, 2018), Love and Producer shows potential growth and opportunities among the Otome gaming segment which targets the female consumers. This then brings forth the question of how they have succeeded with their promotions since the world is full with much more stimuli than the brain can process, thus the process of perceptual selection occurs as the brain selectively choose what to pay attention to.…”