Multi-Channel Marketing, Branding and Retail Design 2016
DOI: 10.1108/978-1-78635-456-320161007
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Combining the Best of Both Worlds in Retailing and Design: Cross-Practice Integration and Innovation, Including the Role of Education

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Cited by 3 publications
(2 citation statements)
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“…Due this narrow view on retail design as a part of interior design, the discipline is limited in its development towards a mature discipline in its own right. Indeed, we argue that retail design is becoming a more professional, distinct field, based on an interdisciplinary foundation and with an increasing need for specialized knowledge (Quartier et al, 2016). Cutting-edge retail design practice is leading the way in this respect.…”
Section: The Discipline Of Retail Designmentioning
confidence: 98%
“…Due this narrow view on retail design as a part of interior design, the discipline is limited in its development towards a mature discipline in its own right. Indeed, we argue that retail design is becoming a more professional, distinct field, based on an interdisciplinary foundation and with an increasing need for specialized knowledge (Quartier et al, 2016). Cutting-edge retail design practice is leading the way in this respect.…”
Section: The Discipline Of Retail Designmentioning
confidence: 98%
“…As table 1 demonstrates, the articles cover many lenses to investigate retail design through. The diversity of journals underlines the complexity of retail design, and the slender body of academic articles underlines its under researched state (Quartier et al, 2016). For the time being, retail designers strive to define their profession (Quartier, 2017), understand the boundaries of their discipline (Quartier et al, 2017) and how they can help retailers best, especially as a result of the digitalization of retail (Hagberg et al, 2016).…”
Section: Introductionmentioning
confidence: 99%