2020
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Abstract: Since smokers are becoming younger and younger, it is necessary to curb the tobacco epidemic at a younger age to prevent the devastating damage caused by tobacco products to future generations. This study focuses on the color schemes of cigarette packaging. It aims to find out color schemes of teenage consumers' disgust and apply them to cigarette packaging, which ultimately reduces the desire of purchasing and the smoking rate of young people. First, there were two ways to acquire color schemes. One was to ex… Show more

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“…In the heat zone map method, the denser the hot spots, the longer the subject's gaze time in the area of interest, the longer the gaze time, and the greater the interest in the color matching of the area 35 . Therefore, extracting colors and obtaining color schemes by the heat zone map method of eye-tracking experiments is in line with the expected goal of this study 14 .…”
Section: • Eye-tracking Technologysupporting
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“…In the heat zone map method, the denser the hot spots, the longer the subject's gaze time in the area of interest, the longer the gaze time, and the greater the interest in the color matching of the area 35 . Therefore, extracting colors and obtaining color schemes by the heat zone map method of eye-tracking experiments is in line with the expected goal of this study 14 .…”
Section: • Eye-tracking Technologysupporting
“…Currently, the research on image color reuse can be roughly divided into the following two aspects 3,14 . One is to map the target product color scheme by referring to the color styles of plane images 3 .…”
Section: Introductionmentioning
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“…26,27 Although the importance of the color effect in packaged foods (especially fast-moving consumer goods) has been recognized, research on packaging color design methods for related products is still scarce. In many previous studies, methods such as survey methods [28][29][30] and experimental research methods [31][32][33][34] were mainly used. Research contents were mainly involved, but not limited to, how packaging color affects consumers' expectations and perceptions of food 33,[35][36][37][38] and how packaging color affects consumers' purchase intentions.…”
Section: Introductionmentioning
“…Hsu et al [9] used eye movement tracking technology to evaluate web design and obtain the best web design plan. Hou et al [10] evaluated the color design of cigarette packages by using data recorded by eye movement tracking technology to obtain color schemes that teenagers hate. Liu et al [11] used eye tracking technology to evaluate the appearance design of street lamp products to obtain the most beautiful design scheme.…”
Section: Introductionmentioning