“…By contrast, associative retrieval of arbitrary bindings, such as object-location, word-temporal position, or face-name pairings, rests on slower retrieval processes that have been shown to be strategically controlled (Ecker, Zimmer, & Groh-Bordin, 2007;Herron & Rugg, 2003;Mecklinger, 2000;Meiser, Sattler, & Weißer, 2008). For instance, Ecker et al (2007) have shown that only intrinsic item features (such as an object's color or font) but not context features (such as background or location information) automatically affect object recognition, whereas contextual information is selectively retrieved via controlled recollection if relevant for the task. These controlled binding processes draw on distinct brain activity in the hippocampus and prefrontal cortex (Aggleton & Brown, 1999;Cansino, Maquet, Dolan, & Rugg, 2002;Rugg, Fletcher, Chua, & Dolan, 1999), and in line with this, Van Petten, Senkfor, and Newberg (2000) showed that recognition of objects in locations-as compared with mere object recognition-elicits additional late prefrontal brain activity, interpreted as controlled retrieval and evaluation of source information.…”