Collaborative customized product development framework

Abstract

Purpose-The purpose of this paper is to introduce a methodological approach to develop customized products which offer true customer value and achieve superior competitive advantage. Design/methodology/approach-An integrated framework is presented where both front-and back-end features of product development activities are illustrated. Detailed explanations of the framework participants are discussed with their specifications and view points that illustrate the value of the framework. This framework communicates between citarasa and do-it-yourself-design configurators at the upstream, and available to promise, agile supply and demand network, advanced planning and scheduling systems in the downstream, in order to visualize the complete production scenarios and to maintain the flow of custom tailored product development. Findings-It is hoped that the illustrated framework will bridge the gap between manufacturers, and customers in order to produce customer satisfied products that fulfill the business target in terms of earning more revenues. Research limitations/implications-This research work is based on a theoretical hypothesis. Although the proposed framework is implemented in a truck manufacturing company, it requires application in more industrial organizations in order to generalize its effectiveness, suitability, and consistency in the manufacturing arena. Originality/value-This paper outlines the configuration principle, along with different tools and methodologies, which support manufacturing firms in the customization of products in both upstream and downstream activities in a profitable way. These tools or methodologies can help product developers to improve their due-date promising, exploitation of bottlenecks, and the visualization of their capability to produce the customers' specific products.

Fabless Semiconductor Firms’ Financial Performance Determinant Factors: Product Platform Efficiency and Technological Capability

“…(2009) suggests that it is important to reflect customers' preferences into customization and production for a firm's profit and growth [34]. For Hypothesis 1, we claim that product platforms impact growth and help firms enter into new markets since it enables easier and faster application of semiconductor design in the fabless semiconductor industry.…”

“…According to Meyer and Mugge (2001), a new product platform provides entrance to new market applications, and has a positive impact on high growth [33]. However, Shamsuzzoha et al (2009) suggests that it is important to reflect customers' preferences into customization and production for a firm's profit and growth [34]. For Hypothesis 1, we claim that product platforms impact growth and help firms enter into new markets since it enables easier and faster application of semiconductor design in the fabless semiconductor industry.…”

The Scenario of Lean Product Development in Brazilian Auto-industry

“…According to Shamsuzzoha et al (2009), virtual simulation can take place to integrate supplier and manufacturer, increase the value perceived by the client, and be on target in customized development. Software that allows a client to chose a product (customize) and capture value in emotional design is a tool that assists collaboration.…”

“…A standardized development process refers to the standardization of common tasks, the sequence of tasks and the duration of tasks, which will make communication more precise and improve understanding among the functional areas (Koh, Bayraktar, Tatoglu, & Zaim, 2007;Mottonen, Belt, Harkonen, & Lin, 2009;Zelbst, Green, Abshire, & Sower, 2010;Shamsuzzoha, Kyllönen, & Helo, 2009). In the survey, 95% of the companies say that they have standardized PDP.…”

Investigating the effects of customer relationship management and supplier relationship management on new product development

“…Numerous variables have been mentioned as factors leading to a successful NPD in literature. Customer and supplier involvement during the NPD processes has attracted considerable attention in the literature [1,2].One effective strategy for reducing the failure rate of new products, on the one hand, and increasing their success rate on the other is to align the new product development process with market requirements [3,4]. Positive effects of customer orientation and applying the customers' information on new product development have been frequently documented in the literature.…”