“…More generally, our study extends a growing literature in strategy that seeks to understand how behavioral limitations (Laureiro-Martínez & Brusoni, 2018;Powell, Lovallo, & Fox, 2011), particularly in the stakeholder environment (Bridoux & Stoelhorst, 2014), may prevent organizations realizing their intended outcomes (Artinger & Powell, 2016;Bridoux & Stoelhorst, 2014;Camuffo, Cordova, & Gambardella, 2017). Our findings build on prior work demonstrating that social categorization powerfully guides stakeholder perceptions of, and responses to, firm strategies (Vergne & Wry, 2014;Zuckerman, 1999).…”