Personal moral responsibility, public ethics and accountability in policy making and governance are the essential ingredients (supported by legal measures) which we need in order to institutionalize respectful dialogue across diverse stakeholders at the local, national and international level. The idea is to ensure that the process supports subsidiarity, namely those at the receiving end of a decision should be party to the decision making process, thereby ensuring that complex decisions can be made that represent the needs of the majority whilst taking into account the needs of the minority whose ideas could be vital for problem solving. By engaging in processes that enhance participatory democracy we can match decisions more appropriately and enable people to have ownership of the ideas. Semiotics for the purpose of this paper is about exploring ideas with people and carefully considering who is making the argument, what the arguments mean to individuals and interest groups and why. Critical systemic engagement refers to two way dialogue ('a cybernetics of cybernetics') aimed at achieving syntheses or preserving difference to the extent that difference does not undermine the freedom or diversity of others. Representation is one of the major challenges if democracy is to be enhanced, if terrorism is to be prevented and if people are to be able to understand the consequences of their decisions-a cultural shift-that is needed to develop more sustainable futures. Through the process of engaging in dialogue ideas need to be explored by asking: who said this, why and in what context? How do their ideas overlap or diverge from others? Representation in diverse democracies needs to be based on engagement, not just voting. This is one of the major challenges if democracy is to be enhanced, if terrorism is to be prevented and if people are to be able to understand the consequences of their decisions-a cultural shift-that is needed to develop more sustainable futures. Legal measures that make respectful dialogue constitutional need to be embedded as covenants internationally, thereby ensuring that complex decisions can be made that represent the needs of the majority whilst taking into account the needs of the minority whose ideas could be vital for problem solving. Sustainability needs to be institutionalized.