City brand love: destination attractiveness and memorable tourism city experiences

Ghorbanzadeh, Davood

doi:10.1108/tr-01-2023-0016

Cited by 4 publications

(1 citation statement)

References 72 publications

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“…Brand identification is a fundamental component of a customer-brand tie. However, although brand identification is highly relevant to the guest-host relationship in tourism, it is understudied in destination branding (Ghorbanzadeh, D. 2024). Interestingly, little is understood about the link between brand identification and its antecedents that link the guest-host relationship.…”

Section: Destination Brand Identificationmentioning

confidence: 99%

Consumer Perceptions and Willingness to Pay for Luxury Tourism in Pakistan's Northern Regions

Hasan,

Mehmood,

Bibi

et al. 2024

BBE

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This study aimed to investigate the dynamics of Luxury Tourism in the Northern Areas of Pakistan. The selected tourist destinations were PC Bhurban, Luxus Hunza, and PC Malam Jabba. A questionnaire adapted from the previous studies was administered to the on-site tourists to reveal their perceptions, preferences, and behaviours concerning luxury tourism experiences. A sample size of 375 tourists was drawn via simple random sampling. Each participant was asked to complete a 25-item questionnaire. The researcher used SMART PLS 4.0 software to analyse the data using SEM with Partial Least Squares analysis. This research was conducted to find the relationship between self-congruity, destination brand quality, brand identification and factors associated with tourist satisfaction, and willingness to pay a premium price. By considering elements of previous studies and using sophisticated statistical tools, the current research contributed to the improvement of marketing policies and destination management policies of luxury tourism in Pakistan.

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Section: Destination Brand Identificationmentioning

confidence: 99%

Consumer Perceptions and Willingness to Pay for Luxury Tourism in Pakistan's Northern Regions

Hasan,

Mehmood,

Bibi

et al. 2024

BBE

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What kind of urban brand ecology attracts talent best? Grey configuration analysis of 98 Chinese cities

Dong,

Jiang,

Dai

et al. 2024

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PurposeTalent is a key resource for urban development, and building and disseminating urban brands have an important impact on attracting talent. This paper explores what kind of urban brand ecology (UBE) can effectively enhance urban talent attraction (UTA). We explore this question using a novel grey quantitative configuration analysis (GQCA) model.Design/methodology/approachTo develop the GQCA model, grey clustering is combined with qualitative configuration analysis (QCA). We conducted comparative configuration analysis of UTA using fuzzy set QCA (fsQCA) and the proposed GQCA.FindingsWe find that the empirical results of fsQCA may contradict the facts, and that the proposed GQCA effectively solves this problem.Practical implicationsBased on the theory of UBE, we identify bottleneck factors for improving UTA at different stages. Seven configuration paths are described for cities to enhance UTA. Theoretically, this study expands the application boundaries of UBE.Originality/valueThe proposed GQCA effectively solves the problem of inconsistent analysis and facts caused by the use of a binary threshold by the fsQCA. In practical case studies, the GQCA significantly improves the reliability of configuration comparisons and the sensitivity of QCA to cases, demonstrating excellent research performance.

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Unlocking the precursors of destination brand love: the roles of self-congruence and destination brand immersion

Le,

Tran,

2024

JHTI

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PurposeIn the competitive realm of destination branding, understanding the factors that lead tourists to develop a deep emotional connection with a destination’s brand is essential. At the heart of this emotional bond lies destination brand love – an exceptionally profound sentiment transcending mere satisfaction or preference. This concept has recently garnered attention from both tourism academia and industry practice. However, there remains a void in exploring the factors and mechanisms that pave the way for tourists to develop deep affection for a destination’s brand. This study examines the influences of self-congruence and destination immersion on destination brand love. In addition, the linkages from the four facets of self-congruence to destination brand love via the mediating role of destination brand immersion are also scrutinized.Design/methodology/approachWith data collected from 421 tourists in Vietnam, the partial least squares structural equation modeling (PLS-SEM) approach was applied to test the research model and hypotheses.FindingsThe results reveal that (1) ideal and ideal social self-congruence impact destination brand love, (2) all four facets of self-congruence impact destination brand immersion and (3) there is an indirect effect of the four facets of self-congruence on destination brand love, mediated by destination brand immersion.Practical implicationsThe study’s findings provide evidence that destination characteristics must be symbolic of the destination brand and consistent with its image among tourists, which is essential in understanding the complex behavior of tourists. Indeed, the results indicate that facets of self-congruence significantly influence both destination brand immersion and destination brand love. Therefore, destination marketers should develop marketing strategies that emphasize personal relevance to the tourist destination to increase their sympathy and love for the destination.Originality/valueAdapting self-congruence theory and the psychology of flow theory, this study presents a model that elucidates both the direct and indirect relationships among the four facets of self-congruence: destination brand immersion and destination brand love based on the aspects of congruence between tourists and destinations. From this, it helps to explore the factors and mechanisms that pave the way for tourists to develop deep affection for a destination’s brand.

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City brand love: destination attractiveness and memorable tourism city experiences

Cited by 4 publications

References 72 publications

Consumer Perceptions and Willingness to Pay for Luxury Tourism in Pakistan's Northern Regions

Consumer Perceptions and Willingness to Pay for Luxury Tourism in Pakistan's Northern Regions

What kind of urban brand ecology attracts talent best? Grey configuration analysis of 98 Chinese cities

Unlocking the precursors of destination brand love: the roles of self-congruence and destination brand immersion

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