Chinese Consumers’ Purchase Intentions for Luxury Clothing: A Comparison between Luxury Consumers and Non-Luxury Consumers

Zhang, Lini; Cude, Brenda J.

doi:10.1080/08961530.2018.1466225

Cited by 36 publications

(36 citation statements)

References 36 publications

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“…However, consumers with no previous luxury goods purchasing experience cannot easily imagine themselves in the role of an experienced luxury consumer. The results of L. Zhang and Cude (2018) also confirmed that significant differences exist between luxury consumers’ and non-luxury consumers’ purchase intentions for luxury goods and the factors that might influence their purchase intentions.…”

Section: Introductionsupporting

confidence: 53%

“…Alba and Hutchinson (1987) found that people who like luxury goods also are people who feel knowledgeable about them, both in terms of expertise and familiarity. L. Zhang and Cude’s (2018) research showed that Chinese luxury consumers who were more knowledgeable about luxury brands had a higher intention to buy luxury clothing.…”

Section: Literature Reviewmentioning

confidence: 98%

“…Veblen (1899) identified status-seeking or conspicuous consumption as intended to display wealth and gain social status. L. Zhang (2017) described face-conscious consumption in China as motivated to serve higher order social needs.…”

Section: Literature Reviewmentioning

confidence: 99%

“…S. Tsai, Yang, and Liu (2013) observed that approximately 90% of Chinese students studying in the United States had previous luxury goods purchasing experience. L. Zhang and Cude (2018) also noticed that overseas Chinese students with no personal income constituted an influential luxury consumer segment because of their high household income.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Based on L. Zhang and Cude (2018), in this research, luxury goods were defined as goods with high prices, extraordinary quality, and scarcity that can present the status of the owner but are not a necessity for everyday life.…”

Section: Introductionmentioning

confidence: 99%

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Determinants of Chinese consumers’ purchase intentions for luxury goods

Zhang

Cude

Zhao

2019

International Journal of Market Research

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This study examines the determinants of Chinese consumers’ purchase intentions for luxury goods by applying and extending the Theory of Planned Behavior. Structural equation modeling was conducted based on a random sample of 308 Chinese luxury consumers. The findings revealed that both the subjective norm construct desire to gain face and the perceived behavioral control construct luxury good knowledge had significant and direct influences on consumers’ purchase intentions. Similarly, perceived behavioral control constructs—luxury good knowledge and household income—had significant direct effects on consumers’ luxury goods purchasing behavior. In addition, previous luxury goods purchasing experience also had a direct impact on consumers’ purchase intentions for luxury goods. The results of this study are beneficial not only to researchers by providing a better understanding of Chinese luxury consumers but also to luxury brand retailers by providing implications to help them develop effective marketing strategies in Chinese luxury goods market.

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Section: Introductionsupporting

confidence: 53%

Section: Literature Reviewmentioning

confidence: 98%