Children's influence in purchase decisions: a social power theory approach

Parental style and adolescent influence in family consumption decisions: An integrative approach

“…In families, parents normally hold much more power than children, so children's use of bilateral strategies probably reflects their attempt to gain influence rather than their concern about the parent-child relationship. Although Kim et al (1991) and Flurry and Burns (2005) find that children's influence strategies significantly affect their relative influence in family consumption decisions, this study finds no such effect (H5). The impact of influence strategy on the level of influence may not emerge from a single incident, as measured in the current study.…”

“…Still other researchers study children's influence in family consumption decisions using power relational theory (Flurry and Burns, 2005;Kim, Lee, and Hall, 1991). According to this theoretical perspective, parents and children are partners in a social relationship in which each can influence the other by using various strategies.…”

“…According to this theoretical perspective, parents and children are partners in a social relationship in which each can influence the other by using various strategies. For example, Flurry and Burns (2005) show that children's self-perceived social power affects the influence strategies they use to sway parents. Furthermore, different influence strategies have different effects on children's influence in family purchase decisions.…”

Adolescent perceptions of parent and peer influences on teen purchase: An application of social power theory

“…Recently, social power theory has been applied to child (8 to 11 years old) influence on parents regarding family purchase decisions (Flurry and Burns, 2005), finding that children use expert, referent and reward power to positively influence parents. Earlier consumer research uses social power theory to explain decisions of families (Davis, 1976) and husband-wife dyads (Corfman and Lehmann, 1987); however, scant teen-specific social power research is available, so both social power corporate research and teen-relevant consumer research will be examined.…”

Household food availability in Pelotas, Brazil: An approach to assess the obesogenic environment

“…These associations were opposite to those found regarding the household head's age because of the smaller probability of finding children and/or adolescents in households where the head and other members are older. Studies on the influence of children and/or adolescents on food purchases have found that these individuals tend to have a greater influence on the purchase of products of which they are the primary consumers 26,27 . Therefore, these groups could encourage the purchase of high-fat and high-sugar foods, which are generally more palatable and advertised than other foods 5,23,24 .…”