volume 63, issue 1/2, P125-137 2014
DOI: 10.1108/lr-03-2013-0038
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Paramjeet Kaur Walia, Nitu Sinha

Abstract: Purpose – The purpose of this study was to attempt to answer some plausible questions like what do teenagers prefer to read at leisure, how do they read and why do they read? With the rapid changes in information technology, there is tremendous change in means of communication. Today, much more information is available from electronic and digital media as compared to traditional books. A paradigm shift in information delivery from just information to infotainment has also affect…

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