Changes in Direct-to-Consumer Pharmaceutical Advertising Following Shifts From Prescription-Only to Over-the-Counter Status

Greene, Jeremy A.; Choudhry, Niteesh K.; Kesselheim, Aaron S.; Brennan, Troyen A.; Shrank, William H.

doi:10.1001/2012.jama.10647

Cited by 13 publications

(6 citation statements)

References 3 publications

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“…New standards for health care advertising should be designed to promote informed health care decisions, in keeping with the responsibility of health care institutions to protect patient wellbeing. As such, these standards might adapt aspects of FDA regulations for pharmaceutical advertisements, such as the guidelines for risk disclosure designed not merely to avoid deception, but to provide consumers with a "fair balance" of information about benefits and harms (Greene et al 2012; U.S. Department of Health and Human Services, Food and Drug Administration 2009). While we do not make any claims about the effectiveness of FDA guidelines, they are an additional layer of oversight that have helped to focus attention on the potential risks of advertising prescription drugs directly to patients.…”

Section: Resultsmentioning

confidence: 99%

The Ethics of Advertising for Health Care Services

Schenker

Arnold

London

2014

The American Journal of Bioethics

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Advertising by health care institutions has increased steadily in recent years. While direct-to-consumer prescription drug advertising is subject to unique oversight by the Federal Drug Administration, advertisements for health care services are regulated by the Federal Trade Commission and treated no differently from advertisements for consumer goods. In this article, we argue that decisions about pursuing health care services are distinguished by informational asymmetries, high stakes, and patient vulnerabilities, grounding fiduciary responsibilities on the part of health care providers and health care institutions. Using examples, we illustrate how common advertising techniques may mislead patients and compromise fiduciary relationships, thereby posing ethical risks to patients, providers, health care institutions, and society. We conclude by proposing that these risks justify new standards for advertising when considered as part of the moral obligation of health care institutions and suggest that mechanisms currently in place to regulate advertising for prescription pharmaceuticals should be applied to advertising for health care services more broadly.

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Section: Resultsmentioning

confidence: 99%

The Ethics of Advertising for Health Care Services

Schenker

Arnold

London

2014

The American Journal of Bioethics

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“…Once medications are nonprescription they will be monitored by the Federal Trade Commission and will be responsible for representing both benefits and risks of medication. [ 5 ]…”

Section: Drug Requirements For Switchmentioning

confidence: 99%

Prescription to over-the-counter switches in the United States

Lizer¹,

Patel²,

Bhatia³

et al. 2016

J Res Pharm Pract

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As the role of the pharmacist becomes more patient and counseling-centered, the healthcare market is changing to keep pace with more modern needs, such as self-treatment. Self-treatment provides patients the ability to diagnose their own condition and pick an appropriate medication from the pharmacy to treat their symptoms. This process allows a certain freedom for consumers to actively engage in their own health. In order for patients to self-treat, access to over-the-counter (OTC) medication is of prime importance. Many medications that are available as OTC today were previously labeled as prescription medications. As more safety studies and trials are conducted for different drugs, they can be deemed appropriate for use without a prescription. This review study discusses the process of switching of prescription medications to OTC medications in the United States and the implications of switching on patients, practitioners, drug makers, and insurers.

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“…5 The function of this regulation is to make sure that the information delivered to the society is true and beneficial.5 However, many pharmaceutical companies produce advertisements only to increase their profit rather than to give adequate information about their products, as not all information is written in the advertisement. 6 Thus, these misleading advertisements consist of inadequate information regarding their products.…”

Section: Introductionmentioning

confidence: 99%

Effects of Analgesic Advertisements on Community in Hegarmanah Village, Jatinangor

Shaharuddin¹,

Hidayat²,

Sibarani³

2014

amj

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Background: Currently, there are numerous analgesic advertisements which have been published in various media and have also attracted attention of the society. The aim of this study is to find out effects of analgesic advertisements on awareness and attention towards these advertisements on the community in Hegarmanah Village, Jatinangor. Methods: The study used the descriptive method with participants consisting of community members in Hegarmanah Village who have seen, watched or heard about the analgesic advertisements and who were aged 18 years and above. The sample for this study consisted of 100 respondents. This study was conducted in September 2012-December 2012. Results:The results showed that 82% of the respondents have seen the ads in at least the last 3 months and mostly watched them on television. About 52% of respondents agreed that many of the ads did not provide sufficient information. In addition, 50% only read a little bit of the ads rather than the whole advertisement. Fifty three percents of the respondents had the intention to try the medication after seeing the ads. More than 80% were aware about how to use the medication, medication's side effects, warnings and contraindications and 65% agreed that, they could make a better decision on their health condition after seeing the ads. Conclusions:The analgesic advertisements indeed affected the community by making them aware about the ads and attracted them to buy as well as try the product itself. Further studies on factors which influence intake of over-the-counter analgesic drugs and also about the self-medication are required. [AMJ.2014;1(2):54-9]

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Changes in Direct-to-Consumer Pharmaceutical Advertising Following Shifts From Prescription-Only to Over-the-Counter Status

Cited by 13 publications

References 3 publications

The Ethics of Advertising for Health Care Services

The Ethics of Advertising for Health Care Services

Prescription to over-the-counter switches in the United States

Effects of Analgesic Advertisements on Community in Hegarmanah Village, Jatinangor

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