“…Firms with high equity-based compensation are found to be associated with higher firm value than firms with low equity-based compensation. Du and Lin (2011) focus on the effects of CEO turnover and show that new CEOs with high options-based compensation following forced turnover and with shorter organizational turnover 2 Very few studies in this literature focus on marketing or R&D decisions. In contrast, the studies focus on developing agency theory-based arguments related to goal alignment and misalignment (e.g., Lie 2005), informational disclosures by executives on their strategic choices (e.g., Nagar, Nanda, and Wysocki 2003), individual choices (e.g., Rynes, Gerhart, and Parks 2005), risk preference alignment (e.g., Desai and Dharampala 2006), and contextual influences (e.g., Cadenillas, Cvitanic, and Zapatero 2004).…”