volume 35, issue 1, P286-302 2019
DOI: 10.17576/jkmjc-2019-3501-19
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Abstract: Celebrities who use Instagram can influence their female followers in many ways, for instance, in influencing their perceptions on body image, adoption of healthy eating lifestyles, and persuading them to purchase products or services endorsed by these celebrities. Accordingly, this study aims to examine the influence of celebrity-fan engagement on Instagram on hijab culture among Muslim women in Malaysia. A cross-sectional survey was conducted among female university students from the International Islamic Un…

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