Cause-Fit, Positive Attitudes and Behaviors Within Hybrid Colombian Organizations

Abstract

Socially oriented ventures have provided livelihoods and social recognition to disadvantaged communities in different corners of the world. In some cases, these ventures are the result of Corporate Social Responsibility (CSR) programs. In Latin America, this type of undertaking has responded positively to unmet social needs. The social cause drives these organizations and their human resources and they give high value to organizational cause-fit. This paper presents empirical evidence of the effects of perceived cause-fit on several worker attitudes and behaviors. Psychological contract theory was adopted as theoretical background. Employees working in a hybrid (for-profit/socially oriented) Colombian organization created by a CSR program participated in the survey. Data provided by 218 employees were analyzed using PLS structural equation modeling. The results suggest the ideological components of the employee-employer relationship predict positive attitudes and cooperative organizational behaviors towards hybrid organizations.

Social Venture Leadership: Understanding Attributes and Processes for Innovation in Social Organizations

“…It seeks to identify and understand these behaviors inductively, focusing on the phenomenon of leadership in social entrepreneurship. Some scholars have already begun to move in this direction (Nsereko et al, 2018;Roundy & Bonnal, 2017;Coker et al, 2017;Bittencourt et al, 2016;Wronka-Pośpiech, 2016;Hockerts, 2015;Román-Calderón et al, 2015;Brown et al, 2013;Hwee Nga & Shamuganathan, 2010;Ruvio et al, 2010). However, these efforts seem to lack a solid theoretical basis and, in some cases, also convincing empirical evidence.…”