“…At the very least, if we want to continue to work with a motivation/intention paradigm, it is important to incorporate awareness of the fact that there will be multiple incomplete, incompatible and contradictory levels of 'motivation' active at the same time, including some that are not present to conscious thought or able to find expression in words. Ritual, habit, community, identity, fantasy, as well as chemical, sociological, cultural, [Weber 2000;Hall 2002;Farrer 2018;. Given the role played by factors of which we remain unconscious, our declared intentions, motives and motivations cannot be trusted.…”