Can Emotions Capture the Elusive Gain-Loss Framing Effect? A Meta-Analysis

Nabi, Robin L.; Walter, Nathan; Oshidary, Neekaan; Endacott, Camille; Love-Nichols, Jessica; Lew, Zijian; Aune, Alex

doi:10.1177/0093650219861256

Cited by 98 publications

(92 citation statements)

References 55 publications

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“…The current study is in line with recent trends advocating for a more nuanced, process-oriented approach to studying how emotions may explain classic framing effects like the gain-loss framing (Nabi et al, 2019). It should be noted that we did not focus simply on general affect (e.g., positive vs. negative) but also on discrete emotions.…”

Section: Discussionsupporting

confidence: 84%

Scared Yet Compassionate? Exploring the Order Effects of Threat Versus Suffering Messages on Attitude Toward Scary Victims

McComas

Kretser

et al. 2019

Science Communication

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The order in which individuals receive information about wildlife may influence their attitude toward wildlife differently. We explored order effects of a threat message that induced more fear versus a suffering message that elicited more compassion on attitude toward wildlife. Specifically, we focused on bats, a risk-laden species also suffering massive mortalities due to a disease affecting bat populations across the United States. We randomly assigned 1,506 U.S. adults to one of eight message conditions as part of a 2 (message order: suffering → threat vs. threat → suffering) × 2 (suffering messages) × 2 (threat messages) between-subjects factorial design or a control (no message) condition. We found a significant two-way interaction between message order and biospheric values on attitude toward bats. For people with high biospheric values, reading a suffering message first led to a more positive attitude than reading a threat message first, whereas reading a threat message first led to a more positive attitude than reading a suffering message first for people with low biospheric values. Compassion but not fear mediated these effects. Theoretical and practical implications are provided.

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Section: Discussionsupporting

confidence: 84%

Scared Yet Compassionate? Exploring the Order Effects of Threat Versus Suffering Messages on Attitude Toward Scary Victims

McComas

Kretser

et al. 2019

Science Communication

View full text Add to dashboard Cite

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“…However, in judgment and decision-making literature, evidence has been found regarding the ability of gain and loss frames to affect people’s emotional reactions. Gain frames generally elicit more positive emotional reactions, while loss frames elicit negative ones ( Druckman and McDermott, 2008 ; Nabi et al, 2020 ). A recent meta-analysis ( Nabi et al, 2020 ) highlighted also that emotional reactions mediate the relationship between the framing of a message and behavioral effects.…”

Section: Introductionmentioning

confidence: 99%

Worry, Perceived Threat and Media Communication as Predictors of Self-Protective Behaviors During the COVID-19 Outbreak in Europe

et al. 2021

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Efforts to contain the spread of the coronavirus emphasize the central role of citizens’ compliance with self-protective behaviors. Understanding the processes underlying the decision to self-protect is, therefore, essential for effective risk communication during the COVID-19 pandemic. In the present study, we investigate the determinants of perceived threat and engagement in self-protective measures in the United Kingdom, Italy, and Austria during the first wave of the pandemic. The type of disease (coronavirus vs. seasonal flu) and the type of numerical information regarding the disease (number of recovered vs. number of dead) were manipulated. Participants’ cognitive and emotional risk assessment as well as self-reported engagement in protective behaviors were measured. Results show that worry was the best predictor of perceived threat in all countries. Moreover, a path analysis revealed that worry and perceived threat serially mediated the effect of type of disease on engagement in self-protective behaviors. The numerical framing manipulation did not significantly impact behavior but had a direct effect on worry and an indirect effect on perceived threat. These results are in line with theoretical accounts that identify emotions as a central determinant for risk perception. Moreover, our findings also suggest that effective risk communication during the COVID-19 pandemic should not stress comparisons to other, well-known viral diseases, as this can ultimately reduce self-protective behaviors.

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“…This paper aimed to investigate the influential factors that affect people’s intention to adopt such technology in health communication campaigns. Undoubtedly, high levels of health message success cannot be achieved without emotions embedded in the content of health messages [ 89 ]. The study’s findings indicate that health message frames would be efficacious in improving public health communication toward social media adaptation.…”

Section: Discussionmentioning

confidence: 99%

The Development of a Smart Health Awareness Message Framework Based on the Use of Social Media: Quantitative Study

2020

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Background Social media has recently provided a remarkable means of delivering health information broadly and in a cost-effective way. Despite its benefits, some difficulties are encountered in attempting to influence the public to change their behavior in response to social media health messages. Objective This study aimed to explore the factors that affect individuals’ acceptance of using social media as a tool for receiving health awareness messages and adapting such content accordingly by developing a smart health awareness message framework. Methods A quantitative method was adapted to validate the hypotheses and proposed framework through the development of a survey based on the technology acceptance model with the extension of other constructs. The survey was distributed on the web to 701 participants from different countries via Qualtrics software; it generated 391 completed questionnaires, and the response rate was 55.8% (391/701). Results Of the 391 respondents, 121 (30.9%) used social media platforms often during the week, and 27 participants (6.9%) did not use social media. In addition, 24.0% (94/391) of the respondents used these platforms to seek health information. On the basis of the results, perceived usefulness (β=.37; P<.001), gain-framed message (β=.04; P<.001), and loss-framed message (β=.08; P<.001) were seen to positively and significantly influence people’s intention to use social media as a means to spread information about health promotion. The proposed smart health awareness message framework identifies 64.2% of the variance in intention to use, 55.4% of the variance of perceived usefulness, and 26.2% of the variance of perceived ease of use. Conclusions This study sheds light on the factors that are associated with people’s intention to use and adopt social media in the health promotion domain. The findings reveal that the intention of using social media for health awareness purposes is positively impacted by the perception of usefulness of social media and the design of health messages. Future research might seek to explore other factors that relate to people’s behavior. This point of view will assist health organizations in developing their health messages more effectively and to be patient friendly.

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Can Emotions Capture the Elusive Gain-Loss Framing Effect? A Meta-Analysis

Cited by 98 publications

References 55 publications

Scared Yet Compassionate? Exploring the Order Effects of Threat Versus Suffering Messages on Attitude Toward Scary Victims

Scared Yet Compassionate? Exploring the Order Effects of Threat Versus Suffering Messages on Attitude Toward Scary Victims

Worry, Perceived Threat and Media Communication as Predictors of Self-Protective Behaviors During the COVID-19 Outbreak in Europe

The Development of a Smart Health Awareness Message Framework Based on the Use of Social Media: Quantitative Study

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