Can adopting lean startup strategy promote the sustainable development of new ventures? The mediating role of organizational iterative learning
Kai Zhuge,
Huitao He,
Yongzhi Yuan
et al.
Abstract:When high uncertainty becomes the norm in entrepreneurship, entrepreneurial failure often becomes the first natural barrier that new ventures face. In dynamic environment, there is still a lack of clear answers on what strategic orientation new ventures need to adopt to improve organizational learning efficiency and achieve sustainable development. Lean startup theory believes that the entrepreneurial process is also a process where organizational cognition is constantly iterated and updated, which drives entr… Show more
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