Can a SME Understand Its Sustainable Practices?– A Case Analysis from the Combined Perspective ofNudging Theory and Sustainable Business Practicesin A Small Retailing Business in Australia
Yiming Ma
Abstract:Sustainable business practices have been under a long-lasting and fierce debate about whether a business shouldpursue SDGs or make money. Several efforts have been made to answer this question, and the Nudging Theory, a newdevelopment in behavioral economics, has been introduced. However, research seldom emphasizes how to assist SMEsto fully understand the nudges and their related effectiveness to achieve SDGs, nor does it address the moral dilemmaspotentially involved. To fill this gap, the paper, by combinin… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.