“…There are few studies about the stage prior to the intelligence process adoption (N. Lesca et al, 2015) that support the fact that it is in this important stage that organizations are sensitized and awareness is created, as well as knowledge and interest about the need to observe the environment. This is the reason why it is important to recognize, a priori, activities and conditions that can influence the success of the process (Janissek-Muniz, 2016;Luzipo, Van Biljon, & Herselman, 2015). This understanding can potentially avoid future problems, reduce costs and time, reduce failure risks, and prepare an environment suitable to receive the intelligence process (Verville, Barnadas, & Halingten, 2005).…”