2019
DOI: 10.5815/ijieeb.2019.01.05
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Business Decision Support System based on Sentiment Analysis

Abstract: Since organizational decisions are vital to organizational development, customers' views and feedback are equally important to inform good decisions. Given this relevance, this paper seeks to automate a sentiment analysis system -SentDesk-that can aid tracking sentiments in customers' reviews and feedback. The study was contextualised in some business organisations in Ghana. Three business organizational marketers were made to annotate emotions and as well tag sentiments to each instance in the corpora. Kappa … Show more

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Cited by 8 publications
(4 citation statements)
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References 18 publications
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“…However, this continuously changing scenario of pandemics may not rely only in past history as the circumstances are rapidly changing. This article aligns with the line of works that argue that sentiment analysis can bring some light in business decisions for anticipating which products and services may be more successful in new circumstances (Oppong et al, 2019).…”
Section: Introductionsupporting
confidence: 68%
“…However, this continuously changing scenario of pandemics may not rely only in past history as the circumstances are rapidly changing. This article aligns with the line of works that argue that sentiment analysis can bring some light in business decisions for anticipating which products and services may be more successful in new circumstances (Oppong et al, 2019).…”
Section: Introductionsupporting
confidence: 68%
“…SentDesk was an attempt by (Oppong et al 2019) to create a system that may aid businesses by taking user sentiment into account while making decisions. Some businesses in Ghana used this technique, and the results showed that it was superior to human evaluation.…”
Section: Related Workmentioning
confidence: 99%
“…The results of the survey confirm that government agencies, the Saudi example, can gain the power to implement the BPR successfully, especially when the BPR movement started on a small scale and is implemented with the knowledge management. The authors in [27], in their proposed approach, create three organizational marketers in order to annotate the emotions and also to mark the feelings of each instance of the corpus. The results of the evaluation, returned by the simulation, show that this approach works better than humans.…”
Section: Comparative Studymentioning
confidence: 99%