Building Customer Loyalty in Rural Destinations as a Pre-Condition of Sustainable Competitiveness

Ryglová, Kateřina; Rašovská, Ida; Šácha, Jakub; Maráková, Vanda

doi:10.3390/su10040957

Cited by 31 publications

(26 citation statements)

References 43 publications

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“…This new destination image-a modification of the initial image-should be positive [93], since that will create loyalty to the destination, increasing the number of visits to the area and increasing the economic sustainability of the area. Several authors, including Kastenholz et al [89], Moliner et al [135], Fandos and Puyuelo [136], Campón-Cerro et al [137], Long and Nguyem [138], and Ryglová et al [139] have studied the link between loyalty, increased visits to the area, and the consolidation of the development and sustainability of rural areas.…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities

et al. 2021

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In recent years, rural tourism has experienced a major boom; it was once a secondary type of tourism but has now become a significant alternative option within the Spanish economy. This type of tourism facilitates the sustainable development of the host communities and their surrounding areas, becoming an extra source of income in some cases, and the principal business in others. It is therefore important to ascertain which variables influence the behavior of rural tourists. The objective of this study is to demonstrate the influence on rural tourist behavior of destination image, both initial and final, as well as tourist satisfaction and loyalty to the area. Loyalty, which translates into repeat visits to the area and recommendations to third parties, promotes the sustainable development of rural areas. After an exhaustive review of the literature on the relevant variables, an empirical study was carried out using a questionnaire designed for tourists over 18 years old who visited the province of Soria (Spain) and stayed in a rural tourism establishment. This resulted in a total of 1658 valid completed questionnaires. A structural equation model was then drawn up to discover the relationships between all the variables. The results demonstrated the importance of destination image in the formation of the new image, and also showed that tourist satisfaction is the variable that most strongly influences loyalty to the tourist area. This study is a novel contribution to the study of sustainable development in rural areas since it focuses on tourist loyalty and its resulting benefits.

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Section: Theoretical Implicationsmentioning

confidence: 99%

Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities

et al. 2021

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“…Štoviše, zadovoljstvo ima pozitivan utjecaj na naknadno ponašanje potrošača (Moreira i Iao, 2014). Ryglová et al (2018) su empirijski utvrdili da u turizmu zadovoljstvo pozitivno utječe na lojalnost prema destinaciji. To je također i temelj za razvijanje lojalne baze posjetitelja koja je pod utjecajem očuvanja održivosti destinacije uz istovremeno korištenje nematerijalne kulturne baštine kao konkurentske prednosti.…”

Section: Generiranje Rente I Prisvajanje Od Strane Zajedniceunclassified

“…Moreover, satisfaction has a positive impact on consumer post-purchase behavior (Moreira and Iao, 2014). In the tourism field, Ryglová et al (2018) empirically find that satisfaction positively influences loyalty towards the destination. That is also the basis for developing a loyal visitor base which is affected by maintaining destination sustainability while at the same time using intangible cultural heritage for a competitive advantage.…”

Section: Rent Generation and Appropriation By The Communitymentioning

confidence: 99%

Model Konkurentnosti U Turističkim Destinacijama Nematerijalne Kulturne Baštine Sa Stajališta Temeljenog Na Znanju

García-Almeida¹,

Gartner²

2021

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SAŽETAK: U ovom radu predstavljen je model nematerijalne kulturne baštine sa stajališta temeljenog na znanju kojim se proučava njezina uloga u konkurentnosti destinacije. Prvo se razmatra pojam nematerijalne kulturne baštine i njen odnos s turizmom. Zatim slijedi osvrt na značaj konkurentnosti destinacije u kontekstu nematerijalne baštine i potencijala koji će se analizirati u okviru stajališta temeljenog na znanju. Kako je pojam održive konkurentske prednosti ključan u tom okruženju, važno je raspraviti odnose oskudnosti, relevantnosti, autentičnosti vezane uz mjesto, kratkoročne zaštite i prijenosa inherentnog znanja o nematerijalnoj kulturnoj baštini. Na prednostima održivog razvoja temeljenim na nematerijalnoj kulturnoj baštini zasniva se generiranje renti, ali one bi trebale barem djelomično pripadati lokalnoj zajednici/glavnim dionicima u destinaciji.

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“…Regarding future lines of research, we must continue to investigate the sustainability of tourism. For example, we could adapt the model in Reference [146] to this destination or to any other sun and beach destination which has developed initiatives to become a sustainable destination. We also believe that it may be interesting to adopt Mihalic's [41] point of view and attempt to determine if, in responsible tourism (for example, in the form of Corporate Social Responsibility (CSR), there are only practices that seek to conceal an economic interest-that is, recognizing the need to become more ecological, but at the same time, protecting the values of the economic pillar.…”

Section: Recommendations For Management Future Lines Of Research Andmentioning

confidence: 99%

The Importance of Sustainability in the Loyalty to a Tourist Destination through the Management of Expectations and Experiences

et al. 2019

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Sustainability has become one of the key factors for the development of tourism both nowadays and in the future. The need to integrate environmental, socio-cultural and economic factors is a consequence of the evolution of society itself, the introduction of new information and communication technologies (ICTs) and a new way of understanding tourism and the world in general. Tourists increasingly seek a unique quality in their travels and are better informed before deciding on a tourist destination to spend their holidays or leisure time. They want to have unique, memorable experiences, and because of that, they are willing to look for those destinations that can offer them something different. The generation of expectations is no longer the sole responsibility of companies and public and private organizations in destinations, since information may be in the hands of the individuals themselves who can share it in social networks, blogs, or on platforms such as Booking or TripAdvisor, among others. This forces companies and public and private organizations to rethink the way in which and when they relate to tourists in general. With all these considerations, one of the objectives of this study was to analyse the way in which sustainability interrelates with the generation of expectations, experiences and perceptions and the effect on the possibilities of returning to a tourist destination and even recommending it in social networks to friends and acquaintances. For this reason, the destination of Acapulco, Guerrero, Mexico, was chosen, a mature destination of sun and beach that, in recent years, has been immersed in a process of change where one of the axes is sustainability. This study used a convenience survey with 310 valid questionnaires with tourists who stayed more than three days in Acapulco during the months of December 2016 to February 2017. The questionnaires were completed at different points of the destination and by participants over 18 years of age. We used SEM (Structural Equations Modeling) and EQS (Structural Equation Modeling Software) for statistical analysis. The results of the study showed how expectations influenced experiences and the intention to return to the destination and recommend it (WOM), thus, we proposed a series of recommendations for public and private agents that manage this tourist destination.

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Building Customer Loyalty in Rural Destinations as a Pre-Condition of Sustainable Competitiveness

Cited by 31 publications

References 43 publications

Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities

Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities

Model Konkurentnosti U Turističkim Destinacijama Nematerijalne Kulturne Baštine Sa Stajališta Temeljenog Na Znanju

The Importance of Sustainability in the Loyalty to a Tourist Destination through the Management of Expectations and Experiences

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