“…Transport conditions during the trip from the farm to the slaughterhouse, such as showering at the farm, heat, acceleration, vibration, movement, impact, food and water deprivation, social disruption, and noise, are especially important (Mitchell and Kettewell, 1998). In fact, heat stress during truck transport is one of the main causes of PSE (Mitchell and Kettewell, 1998, Langer, et al, 2009. PSE meat occurs around the world: in the USA, Woelfel et al (2002) reported that PSE occurs in 30-50% of broiler meat and in Brazil, PSE was found in approximately 22% of broiler meat (Soares et al, 2003).…”