2021
DOI: 10.31278/1810-6374-2021-19-3-64-93
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BRICS Strategic Communication: The Present and the Future

Abstract: The article examines the current state and development trends of BRICS strategic communication. Proceeding from the understanding of strategic communication as projection by a state or an interstate entity of long-term RUSSIA IN GLOBAL AFFAIRS 64 BRICS Strategic Communication: The Present and the Future values, interests, and goals into the minds of audiences by synchronizing activities in all spheres of public life, the authors analyze the main content of BRICS strategic communication and assess its prospects… Show more

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“…The aspect of Strategic Interaction is one of the important aspects mentioned by Seo et al ( 34 ) The quality of strategic communication can be an important factor in achieving a competitive advantage and realizing a differentiation strategy. Even confirmed by ( 35 ), strategic communication is an economic alternative, which allows developing nations and countries under pressure from Western political, financial, and economic institutions to remain engaged in global economic processes. More technical aspects are discussed by Palmieri and Mazzali-Lurati ( 36 ), which are the importance of strategic communication focusing on the analysis, strategic assessment of messages, and the dynamics of strategic communication at the micro level ( 37 ).…”
Section: Resultsmentioning
confidence: 99%
“…The aspect of Strategic Interaction is one of the important aspects mentioned by Seo et al ( 34 ) The quality of strategic communication can be an important factor in achieving a competitive advantage and realizing a differentiation strategy. Even confirmed by ( 35 ), strategic communication is an economic alternative, which allows developing nations and countries under pressure from Western political, financial, and economic institutions to remain engaged in global economic processes. More technical aspects are discussed by Palmieri and Mazzali-Lurati ( 36 ), which are the importance of strategic communication focusing on the analysis, strategic assessment of messages, and the dynamics of strategic communication at the micro level ( 37 ).…”
Section: Resultsmentioning
confidence: 99%