The ethical and psychological consequences of using Artificial Intelligence (AI) to manipulate our perception of others is an increasing phenomenon as image-altering filters proliferate on social media and video conferencing technologies. Here, we investigate the potential impact of a particular appearance-altering technology-blur filters-to investigate how individuals' behavior changes towards others. Our results consistently indicate an increase in selfish behavior at the expense of blurred individuals, suggesting blur filters can facilitate moral disengagement via depersonalization. These findings underscore the urgency for broader ethical discussions on AI technologies that alter our perception of others, encompassing transparency, consent, and the consequences of knowing that others can manipulate one's appearance. We highlight the potential role of anticipatory experiments in informing and developing responsible guidelines and policies ahead of technological reality.