“…Encouraging women to adopt healthy behaviours during pregnancy has the potential to reduce the risk of pregnancy-related conditions such as preeclampsia and gestational diabetes (Yang et al, 2019), as well as the risk of obstetric complications such as pre-term birth, caesarean birth, miscarriage, and stillbirth (Escañuela Sánchez et al, 2019;Liu et al, 2020;Sundermann et al, 2019;Yang et al, 2019). Furthermore, healthy behaviours developed during pregnancy have the potential to be maintained into the postnatal period and beyond, improving the health of women, as well as their children, who may otherwise emulate poor behaviours (Yelverton et al, 2020;Zarychta et al, 2019) or develop health conditions related to maternal risk factors (Edlow, 2017;Gutvirtz et al, 2019;Heslehurst et al, 2019;Stacy et al, 2019;Zhang et al, 2020).…”