DOI: 10.17265/2159-5542/2012.01.004
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Sheena, P. Mohanan, G. Naresh

Abstract: Brands have become a vital part of the marketing strategy of any organization, the future of firms' lies in branding.Successful brands are like a motivating force containing enough energy to enlighten distant territories holding colossal appeal for consumers. This is a powerful force behind branding. This huge accretion of consumer pulling control works beyond brands conventional borders. Nowadays, the entire progress of branding strategy is altering.Presently, the brand development management is shifting fro…

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