Brand Image as a Mediation of Electronic Word of Mouth  on Purchasing Intention of Laneige

Supradita, Chikita Fatimasokasari; Darpito, Surpiko Hapsoro; Laksana, Dwi Hari

doi:10.33633/jpeb.v5i2.3270

Cited by 6 publications

(7 citation statements)

References 5 publications

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“…The fifth finding indicates that brand image toward purchase intention has a significant positive effect. This aligns with previous research (Chintia Pramesti & Rahanatha, 2018;Narendra Bagaskara & Ngatno, 2021;Nuseir, 2019;Prastiyani & Suhartono, 2020;Putra et al, 2020;Supradita et al, 2020;Wahyoedi & Effendi, 2021). It was found that a positive perception of the brand image is closely associated with consumers' purchase intent.…”

Section: Resultssupporting

confidence: 91%

The Role of Mediation in Purchase Intention in Affecting the Decision to Purchase Health Supplement Products

Fidia,

Christiarini

2024

JMBK

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Customer interest in health products has surged due to the COVID-19 virus, impacting the world, including Indonesia. This encourages the community to consistently maintain the cleanliness of their surroundings and fulfill nutritional needs to strengthen the immune system by consuming healthy food and beverages. However, the nutritional content in food and beverages still needs to be improved, requiring the support of health supplements to help meet these nutritional requirements. This research examines the effect of quality, price, e-WOM, celebrity endorser, and brand image on purchase decisions, with purchase intention as the intervening factor. The data collected from 334 respondents who consume health supplements in Batam were analyzed using the Structural Equation Model (SEM). This research states that price does not significantly affect purchase decisions; however, quality, e-WOM, celebrity endorser, and brand image positively and significantly affect purchase decisions. Additionally, the research results indicate that price does not significantly affect purchase decisions when mediated by purchase intention. Meanwhile, the mediating role of purchase intention on quality, e-WOM, celebrity endorser, and brand image significantly affects purchase decisions.

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Section: Resultssupporting

confidence: 91%

The Role of Mediation in Purchase Intention in Affecting the Decision to Purchase Health Supplement Products

Fidia,

Christiarini

2024

JMBK

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“…Perceived quality, defined as the consumer's perception of a product's overall quality and superiority related to its intended purpose (Zeithaml, 1988), was also found to be an influential antecedent of Muslims' purchase intention (e.g., Halim & Kiatkawsin, 2021). Finally, electronic word of mouth (eWoM) is an important source of product information for Muslim consumers (see Table 1), and eWoM directly influences purchase intention (e.g., Lubis & Ariyanti, 2020; Supradita et al, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Cross‐national consumer research using structural topic modelling: Consumers' approach‐avoidance behaviours

Jung

Lee

Chung

2023

Int J Consumer Studies

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This study introduces structural topic modelling (STM), a sophisticated unsupervised machine‐learning algorithm for text analysis, to compare Indonesian and Malaysian Muslim consumers' approach‐avoidance behaviours toward Korean beauty products using social media data. The STM results revealed 16 topics for each country, including new common themes belonging to K‐beauty culture and wannabe Korean skin. Intriguing differences were also observed between these countries. Korea‐related constructs, such as Korea's image and wannabe Korean skin, were approach factors for only Indonesians. Korean cosmetic brand‐specific topics were extracted for only Malaysians and were significantly associated with their behavioural responses. Unsuitable Korean beauty products and domestic product preferences were avoidance factors for Indonesians, but new product risks and conflicts between Muslim and Korean cultures for Malaysians. We demonstrate that STM is a helpful tool in cross‐national research for corroborating and extending the existing theoretical frameworks. The practical implications are also provided for global marketers.

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“…Citra merek suatu cara konsumen atau pelanggan dalam mempertimbangkan untuk melakukan suatu transaksi dalam pembelian pada produk yang diinginkan dan jasa yang akan digunakan. (Supradita et al, 2020). Adapun indikator penting dalam citra merek yang ada pada setiap perusahaan yaitu citra dalam perusahaan yang harus terus dijaga, citra merek dari pengguna atau konsumen dan yang paling penting citra dari setiap produk yang ada (Alrwashdeh et al, 2019).…”

Section: Kajian Pustakaunclassified

“…Semakin terkenal citra baik dari restoran tersebut akan menjadi pertimbangan seperti KFC, McDonal's, Richeese Factory dan A & W yang telah mempunyai citranya masing-masing dan kini bersaing untuk lebih ditingkatkan lagi. Hasil uji penelitian yang didapat sama dan sesuai dengan jurnal dari (Arif, 2019;Benowati & Purba, 2020;Putra et al, 2020;Putri, 2018;Setiawan et al, 2020;Supradita et al, 2020;Soegeng Wahyoedi et al, 2021).…”

Section: Tabel 6 Hasil Uji Indirect Effectunclassified

“…Seperti saat ini sosial media semakin maju dan membuat konsumen lebih mudah mendapat informasi mengenai restoran dan memberikan pengalaman konsumen mengenai restoran dan dengan membaca ulasan atau komentar tersebut akan menjadi pertimbangan ingin mencoba atau membeli kembali makanan di restoran yang mana pastinya alasan tersebut karena adanya citra merek restoran tersebut yang semakin meningkat. Penelitian ini mempunyai hasil yang sama dengan jurnal dari (Alrwashdeh et al, 2019;Gusti et al, 2018;Putra et al, 2020;Setiawan et al, 2020;Supradita et al, 2020).…”

Section: Tabel 6 Hasil Uji Indirect Effectunclassified

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Analisis Faktor-Faktor yang Memengaruhi Niat Beli pada Restoran Cepat Saji di Batam dengan Citra Merek Sebagai Variabel Mediasi

Akbar

Sunargo²

2022

jmas

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A fast food restaurant can be referred to as a container or place that provides food or drink in a short and easy time. Fast food restaurants have developed a lot as evidenced by the number of outlets that increase every year, this happens because consumers or customers are very interested in buying food and drinks at fast food restaurants. The purpose of this study was to analyze the factors that influence purchase intention at fast food restaurants in Batam with brand image as a mediating variable. Sampling in this study used non probability sampling, namely the purposive sampling method by taking or selecting respondents who had certain characteristics. Tests were carried out using Smart PLS. The results of the study stated that the e-WOM variable on purchase intention with the mediation of brand image produced a positive and significant effect. Price on purchase intention with the mediation of brand image had a positive and significant effect.

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Brand Image as a Mediation of Electronic Word of Mouth on Purchasing Intention of Laneige

Cited by 6 publications

References 5 publications

The Role of Mediation in Purchase Intention in Affecting the Decision to Purchase Health Supplement Products

The Role of Mediation in Purchase Intention in Affecting the Decision to Purchase Health Supplement Products

Cross‐national consumer research using structural topic modelling: Consumers' approach‐avoidance behaviours

Analisis Faktor-Faktor yang Memengaruhi Niat Beli pada Restoran Cepat Saji di Batam dengan Citra Merek Sebagai Variabel Mediasi

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