Brand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands

Salehzadeh, Reza; Pool, Javad Khazaei

doi:10.1080/08961530.2016.1236311

Cited by 98 publications

(82 citation statements)

References 48 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The path between perceived value and revisit intention had a large effect size (f 2 = 0.429). This is a common finding in the marketing literature and recent examples demonstrating this relationship are available (Salehzadeh and Pool 2017;Naseem et al 2015). In fact, the study of value is a dominant stream in marketing research today.…”

Section: Discussionmentioning

confidence: 62%

Antecedents and consequences of self-congruity: replication and extension

Flynn

Chong

2019

JCM

View full text Add to dashboard Cite

PurposeThe purpose of this study is to propose and empirically test a framework encompassing self-congruity with its antecedents and consequences. This study also aims to test the mediating role of perceived value and its dimensions. Design/methodology/approachA questionnaire-based survey was conducted using a purposive sampling technique.Three hundred and ten useable responses were collected and data were analyzed using Partial Least Square Structural Equation Modeling. FindingsA majority of hypotheses were supported. Avoidance of similarity and status consumption positively influenced self-congruity, replicating an earlier study. Selfcongruity positively influenced overall perceived value and its dimensions, as well as revisit intention. Overall perceived value and its dimensions positively influenced revisit intention. Lastly, overall perceived value and its dimensions were found to have a mediating effect on the relationship between self-congruity and revisit intention. Originality/ValueThis study provides empirical evidence for the antecedents and consequences of selfcongruity with a service, and expands understanding of the mediating role of overall perceived value and its dimensions in predicting intention.

show abstract

Section: Discussionmentioning

confidence: 62%

Antecedents and consequences of self-congruity: replication and extension

Flynn

Chong

2019

JCM

View full text Add to dashboard Cite

show abstract

“…Researchers have studied purchase intention in order to understand the reasons why customers purchase certain brands (Shah et al, 2011). Purchase intention can be defined as the consumers' efforts and tendency to buy products or brands (Moreira et al, 2017;Salehzadeh and Khazaei Pool, 2017).…”

Section: Purchase Intentionmentioning

confidence: 99%

An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands

Pool

Arisian

Abareshi

et al. 2018

IJBFMI

Self Cite

View full text Add to dashboard Cite

This study aims to propose and empirically test a behavioural model of consumer perceptions of country-of-origin, brand equity, brand preference and purchase intention in the context of fashion brands in Iran. To provide a detailed understanding of customers' perceptions of purchase intention, a survey study was conducted. The research model is validated, and the developed hypotheses are tested using a structural equation model (SEM). Country-of-origin is shown to be positively associated with brand equity. Consistent with expectations, our results reveal that brand equity influences brand preference and purchase intention. Findings also support the hypothesised relationship between brand preference and purchase intention. The present research is one of the pioneer studies that highlight the importance of purchase intention with regard to fashion brands in promoting a luxury market. This study contributes to the literature by developing and testing a comprehensive research model using SEM and offers important guidelines to international marketers who are planning to introduce their fashion brands to the Iranian market.

show abstract

“…The previous research that studied the relationship between the brand trust and perceived value has found a significant influence on their intention to use [8]- [14]. Ref [11] conducted a study of the fashion industry in Tehran, Iran. Moreover, another researches conducted a study of technology-based industries in Techtel Corporation, NewYork [8].…”

Section: Introductionmentioning

confidence: 99%

“…According to [14], there is a significant relationship between web trust and intention to purchase that mediated by perceived value. However, ref [15] argued the finding from Salehzadeh & Pool and Aaker & Jacobson that there is no significant influence between brand trust on perceived value in tea buyers in Taiwan's Tainan city [8], [11], [15].…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The Factors of the Intention to Use P2p Lending Financial Technology (Fintech) Website at Jadetabek Intervening By Perceived Value

Sundjaja*¹,

Tina²

2019

IJRTE

View full text Add to dashboard Cite

The research objective is to examine the factors that influence the intention to use Peer-to-Peer Lending Financial Technology Website in Jadetabek. The research design is a quantitative method using Structural Equation Model (SEM). The sampling technique is convenience sampling. The data collection method used questionnaire. The questionnaire distributed to 110 respondents who already visit the fintech peer-to-peer lending website. The statistical software employed in this study is the SmartPLS 3.0. The results show that information quality, service quality, and perceived value directly had a significant effect on the fintech peer-to-peer lending website usage intention. The results show that service quality, perceived value, and information quality directly had a significant effect on the fintech peer-to-peer lending website usage intention.

show abstract

Brand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands

Cited by 98 publications

References 48 publications

Antecedents and consequences of self-congruity: replication and extension

Antecedents and consequences of self-congruity: replication and extension

An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands

The Factors of the Intention to Use P2p Lending Financial Technology (Fintech) Website at Jadetabek Intervening By Perceived Value

Contact Info

Product

Resources

About