Brand Activation Sebagai Bentuk Strategi Komunikasi Pemasaran Terpadu (Studi Kasus: Headstock Coffee Di Balikpapan)
Dandi Anggoro Aji,
Rina Juwita
Abstract:In the era of the development of information and communication technology, it is very influential in many business fields, one of which is the coffee shop business or often called a coffee shop. The purpose of this research is to find out brand activation as a form of integrated marketing communication strategy (Case study: Headstock Coffee in Balikpapan City). This research method is qualitative with a qualitative descriptive research type. The type of data used in this research is primary data including key … Show more
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