“…Even then, many 57 other factors, such as personality, experience, education (Racicot et al, 2012), perceptions, 58 knowledge and attitudes (Toma et al, 2013;Toma et al, 2015) all play a role in determining the likely 59 uptake of advice by farmers. Advice is more likely to be followed if it is tailored to farmers' individualcontexts and characteristics rather than generic (Enticott et al, 2012;Jensen et al, 2016), and 61 negotiated directly with them through a participatory approach (Enticott et al, 2012;Gosling et al, 62 2014; Duval et al, 2016) with veterinarians seen as valuable interpreters of generic advice (Garforth, 63 2015). Farm veterinarians, because of their knowledge of pathogens and disease as well as of the 64 specific characteristics and circumstances of individual farms and farmers, should therefore be ideally 65 positioned to advise effectively on individually-tailored biosecurity strategies.…”