BIM—A new paradigm for building and maintaining a manufacturer‐architect relationship
Iwona Piekunko‐Mantiuk,
Piotr Trusiewicz
Abstract:The adoption of BIM (Building Information Modeling) technology significantly impacts the ways, in which the building industry operates. This technology not only provides all industry participants with numerous advantages, but also brings new types of relationships and ways in which it can be utilized. Taking into account the fact that many companies have incorporated relationship marketing into their strategies, manufacturers of building materials should look to ways of digitalization to shape collaboration wi… Show more
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