2004
DOI: 10.1016/j.im.2004.01.002
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Beyond concern: a privacy–trust–behavioral intention model of electronic commerce

Abstract: Despite the recent economic downturn in the Internet and telecommunication sectors, electronic commerce (EC) will continue to grow and corporate Web sites will remain an important communication channel. However, legitimate concerns regarding privacy and trust remain potential obstacles to growth and important issues to both individuals and organizations. This study proposed and tested a theoretical model that considers an individual's perceptions of privacy and how it relates to his or her behavioral intention… Show more

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Cited by 274 publications
(313 citation statements)
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References 37 publications
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“…Among the most obvious inhibitors are security and privacy concerns [36,54]. Common risk relievers include celebrity endorsements, free sample/trial offers, and choosing a product or service based on familiarity (i.e., bundling a low familiarity product/service with high familiarity product/service) [4].…”
Section: Discussionmentioning
confidence: 99%
“…Among the most obvious inhibitors are security and privacy concerns [36,54]. Common risk relievers include celebrity endorsements, free sample/trial offers, and choosing a product or service based on familiarity (i.e., bundling a low familiarity product/service with high familiarity product/service) [4].…”
Section: Discussionmentioning
confidence: 99%
“…Issues of privacy in 'traditional' e-commerce have been explored at length in the information system and marketing literature. Often an important component in such studies is the dimension of trust between the vendor and the buyer (Liu et al, 2005;Anderson and Agarwal, 2010). Some research shows that online selfdisclosure may be influenced by the trust placed in the vendor or the service provider (Li, 2011), whilst other studies highlight that trust is dependent on the level of personalisation afforded by the e-commerce site (Xu et al, 2011b).…”
Section: Actors and Planned Behaviour In Social Networkmentioning
confidence: 99%
“…With greater trust, people can resolve their uncertainty regarding the motives, intentions, and prospective actions of others on whom they depend (Kramer, 1999), as well as save money and effort, because trust reduces monitoring and legal contract costs (Fortin et al, 2002). The lack of trust in online transactions and Web vendors thus represents an important obstacle to the market penetration of e-channels (Liu et al, 2004). Moreover, recent research indicates that trust has a critical influence on users' willingness to engage in online exchanges of money and sensitive personal information (Friedman et al, 2000).…”
Section: Trustmentioning
confidence: 99%