“…Only a few papers mention the importance of TAs for, i.e. redefining the business model (Mues et al, 2021), providing high-quality information to their customers (Spiegel, Weiss, Stoycheva, Canis, & Ihler, 2021) or collaborating between the government, industry and academia (Fitnawan et al, 2021). Other research has looked at TAs as suitable players in developing training and mentoring schemes that can help mitigate skill gaps in the job market such as the high demand for qualified chief information officers (CIOs) (Barnes, Rutter, La Paz, & Scornavacca, 2021) or the digital skills training of supply chain workers (Foroughi, 2020).…”