Between Textuality and Materiality: Fandom and the Mediation of Action Figures

Keidl, Philipp Dominik

doi:10.3998/fc.13761232.0042.207

Cited by 3 publications

(2 citation statements)

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“…To avoid any deviations, this study limited 'merchandise' into toys encompassing action figures, nendoroids, and plushies. The first refers to what Keidl (2018) calls as a mediated plaything from which fans could interact with in a doll-customization or doll-playing fashion. The second, produced by Good Smile Company, shares similiar functions as action figures with differences on their mini size and cute looking.…”

Section: Introductionmentioning

confidence: 99%

“…Film merchandises as stated by Keidl (2018), are a materiality mediated text from which fans could build the story worlds of particular franchise. The same goes for game merchandise with differences, if seen from the perspective of Hutcheon (2006), being the fact that game is an interactive media adapted into merchandises which might fall into showing or interacting media.…”

Section: Introductionmentioning

confidence: 99%

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Pygmalionization: Do Action Figures, Nendoroids, and Plushies of Films and Games Tell a Story?

Prakoso,

Yanuasari,

Purnama

et al. 2023

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Studies on merchandise or merch as paratexts that serve as nano-narratives in adaptation context are under investigated. We argue that treating merchandise of hyped films and games as in the mentioned fashion might disclose a novel perspective in perceiving them as a narrative text. Employing the theories of paratextuality by Genette, ergodic literature by Aarseth, ludic adaptation by Purnomo et al., franchising storytelling by Parody and nano-narratives by Petten on a corpus of merch from forty animated films and games, we proposed a neologism that we dubbed pygmalionization. This perspective refers to adapting animated films and games into toy-based merch e.g. action figures, nendoroids, and plushies and treating them as paratexts with the purposes of serving nano narratives and of extending the narrative experiences methectically and metathectically to the general audiences and fans through transtylization. This study is expected to provide insights for adapted merchandise makers and scholars in regard to treating the merchandise as a paratext with nano-narrative functions.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%