“…Commercialisation of gathered wild plant species may compete with the commercialisation of cultivated plants of the same or similar species; competition may also occur between different kinds of value chains [8,14,34,35] Value chain type Availability of direct marketing structures n/a Availability of value chains for large-scale gathering and direct marketing structures for farming families support wild plant commercialisation [7,8,36,37] Demand Rising demand for wild plant products; trend for healthy and regional foods; increasing opportunities to learn about wild plant uses n/a Trend for wild plant products supports wild plant commercialisation, while such trends may appear and vanish quickly [8,15,27,[37][38][39][40][41] Certification and labelling Certification enhances trust in environmental sustainability of production processes and food safety; societal trend for certification Certification needs bureaucratic efforts; lack of consumer awareness about additional value of organic certification; cases of fraud in organic market damage trust in organic label Certification can improve market access and income for producers, enhance sustainability and offer better traceable value chains for consumers but may be challenging to achieve due to certification processes and requirements [27,42] Culture Traditional and local knowledge Traditions for wild plant gathering available; opportunities for knowledge transmission and learning available; n/a Wild plant commercialisation is frequently rooted in cultural practices and related knowledge, which may support or limit wild plant commercialisation [6,17,18,30,38,43,44] Attitudes appreciation of health benefits of wild plant species; appreciation of being outdoors and connected with nature when gathering n/a Perception among gatherers of wild plant gathering being a pleasurable activity and enhancing connectedness to nature may support wild plant commercialisation [6,9,24,33]…”