Bending opinion: essays on persuasion in the public domain

Abstract

Cover design and lay-out: Mulder van Meurs, Amsterdam isbn 978 90 8728 099 4 e-isbn 978 94 0060 020 1 nur 616 (electronic, mechanical, photocopying, recording or otherwise) without the written permission of both the copyright owner and the author of the book. © Leiden University Press, 2011 All rights reserved. Without limiting the rights under copyright reserved above, no part of this book may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means Every effort has been made to obtain permission to use all copyrighted illustrations reproduced in this book. Nonetheless, whosoever believes to have rights to this material is advised to contact the publisher. ContentsIntroduction to n va n h a a f t e n , h e n r i k e j a n s e n , j a a p d e j o n g a n d w i l l e m ko e ts e n ru i j t e r 9 part i Fundamentals of Rhetoric 1 Deliberation, Free Speech and the Marketplace of Ideas i n e k e s lu i t e r 25 2 Rhetoric, Classicism and Democracy: The Conveyance of Moral and Political Values in Late Antique Rhetorical Education m a n f re d k r au s 49 3 Melody and Rhythm in Ancient Political Discourse.On How Emotions Induce Persuasion m a r i e f o r m a r i e r 61 4 Generalizing Stasis Theory for Everyday Use c h r i s t i a n ko c k 81 5 Rhetoric and Argumentation j . a n t h o n y b l a i r 95 part ii The Rhetoric of Verbal Presentation 6 Generalizing about the Persuasive Effects of Message Variations:The Case of Gain-Framed and Loss-Framed Appeals d a n i e l j . o' k e e f e 117 7 The Contribution of Praeteritio to Arguers ' Strategic Maneuvering in the Argumentation Stage of a Discussion a . f r a n c i s c a s n o e c k h e n k e m a n s 133 8 Limits and Effects of Reductio ad Absurdum Argumentation h e n r i k e j a n s e n , m a r i a n n e d i n g e m a n s e a n d i n g r i d pe r s o o n 143 9 Professionalizing Speech Production. Changes in 15 Years of Ministerial Speeches j a a p d e j o n g a n d b a s a n d ewe g 159 [ 5 ] 10 Online Discussions about Extraordinary Experiences pe t e r bu rg e r a n d lot t e a n e m a e t 219 13 The Popular Virgin and the Wolf in Sheep's Clothing:A Case Study of the Imaging of Victims and Offenders w i l l e m ko e ts e n ru i j t e r a n d g a b ry va n d e rve e n 241 14 "Conceptual and Fanciful" or "a Depiction of Reality":Exploiting Visual Modality to Claim Environmental Ethos in uk Advertizements for Automotive and Energy Companies (2007-2008) s u s a n h o g b e n 271 part iv Rhetoric and Politics 15 Rhetoric and the (Re)Constitution of Collective Identity: The Example of Poland c e z a r m . o r n atow s k i 291 16 Symbolic Power: Political Rhetoric in a State of Exception b a rt va n k l i n k , o l i v i e r l e m b c k e a n d pa b lo l e a n d ro c i o cc h i n i 307 17 Do New Parties Bring Personalization, a Narrow Issue Agenda and Populist Rhetoric? Evidence from Dutch Election Campaign Coverage from 1998 to 2006 j a n e t ta k e n s , a n i ta va n h o o f, j a n k l e i n n i j e n h u i s a ...