Barriers of e-Tourism Adoption in Developing Countries: A Case Study of Nepal

Lama, Sanjay; Pradhan, Sojen; Shrestha, Anup; Beirman, David

doi:10.5130/acis2018.bq

Cited by 6 publications

(6 citation statements)

References 27 publications

(43 reference statements)

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“…Several of them are still unaware of the extent and promotional possibilities of social networking platforms for businesses. Lack of awareness becomes an obstacle in the organisation to implement e-tourism, which is consistent with the results of other studies on technology adoption in the tourism industry in Nepal (Lama et al, 2018). Technology awareness also challenges the usage of social media tools for business in Jordan (Al-adaileh et al, 2022).…”

Section: Most Of Us Here Are Already Retired or Having Another Primar...supporting

confidence: 85%

jtetTraining Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia

Murniati¹,

Razzaq²,

Ismail³

et al. 2023

JTET

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Despite the fact that using social media for arranging trips is becoming increasingly important, community-based tourism (CBT)ofMalaysianrural homestay operators still heavily rely on traditional marketing platforms and third parties’ assistance to gain tourist attraction. Previous studies found a lack of awareness constraining social media marketing adoption in small enterprises. Hence, thisstudy aimsatexploringthe awareness of homestay operators regarding the use of social media as a marketing toolin CBT of rural homestay operators in Malaysia. A survey study was doneby using a semi-structured interview involvingnine respondents from nine homestays across Johor, Malaysia. The data wereanalysed using thematic analysis. The findings show that the community still has low awareness ofthe digital divide as well asthe unavailability of relevant human resources and technical expertise. It also indicated that the homestays’ operatorsstilluse Malay rather than English on their social media promotion and interaction, which restricts their chancesto access global markets.It is critical for operators of homestays to improve their competencies to maintain their businesses and increase their level of market competitiveness.Therefore, this study constitutes an essential call for stakeholders’ attention to enhance CBT rural homestay operators’ awareness through effective training. Accordingly, it closes the digital gaps that challenge social media marketing awareness and hence encourages technology adoption in the community.

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Section: Most Of Us Here Are Already Retired or Having Another Primar...supporting

confidence: 85%

jtetTraining Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia

Murniati¹,

Razzaq²,

Ismail³

et al. 2023

JTET

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show abstract

“…A survey of 198 SMTEs was used to validate the 10 categories in the preliminary etourism adoption model. Reliability and hypothesis tests of these categories have been previously reported [23]. The significance value (p value <0.05) indicates that the factors are significant in the model.…”

Section: Lack Of Trustmentioning

confidence: 94%

“…Each framework and its constructs were examined to assess their relevant for e-tourism adoption study in Nepal. Detailed evaluation of these frameworks relevant to this study has been reported earlier [23].…”

Section: Relevant E-tourism Adoption Modelsmentioning

confidence: 99%

An e-Tourism Adoption Model & Its Implications for Tourism Industry in Nepal

Lama

Pradhan

Shrestha

2018

Information and Communication Technologies in Tourism 2019

Self Cite

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Although Nepal has tremendous tourism opportunities, the small and medium tourism enterprises (SMTEs) that constitute the largest percentage of tourism service providers, are lagging behind in e-tourism adoption. This research conducts a comprehensive analysis of existing literature to propose an e-tourism adoption model based on the Technology-Organisation-Environment and e-readiness models. This model is supported by empirical data using qualitative in-depth interviews with seven key stakeholders and quantitative survey with 198 SMTEs. An operational model is outlined to identify the barriers and motivators for e-tourism adoption in Nepal. Implications of this model for key stakeholders such as the government, tourism organisations and tourism associations are discussed. As Nepal moves to a federal political structure, the findings and recommendation from this research are expected to help policy makers, tourism associations and SMTEs to develop specific e-tourism based programs in order to provide superior services to tourists.

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“…Lack of Board Interest Buhalis and Deimezi (2004), Zaidan (2017), Lama et al (2018). Buhalis and Deimezi (2004).…”

Section: Informationmentioning

confidence: 99%

Barriers to hospitality innovativeness: the Colombian case

Toraldo¹,

Benassi²,

Vargas³

et al. 2022

IJBE

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There is still a gap in innovation research in the hospitality sector. This work will provide new evidence of innovative behaviour in a developing country. Few studies jointly use various barriers to predict innovative behaviour and innovation capacity, and some criteria for grouping the barriers are missing. Based on this consideration, a conceptual framework is suggested that relates the following: 1) Obstacles associated with information and internal capabilities, 2) Risk obstacles, 3) Obstacles in the business environment as independent variables and three types of innovation capabilities, 4) Product innovativeness, 5) Process innovativeness and 6) Market innovativeness as dependent variables. The analysis used a second-generation structural equation method (PLS-SEM). The results prove that, aware of the obstacles, Colombian tourism companies may strategically generate innovation capabilities.

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Barriers of e-Tourism Adoption in Developing Countries: A Case Study of Nepal

Cited by 6 publications

References 27 publications

jtetTraining Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia

jtetTraining Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia

An e-Tourism Adoption Model & Its Implications for Tourism Industry in Nepal

Barriers to hospitality innovativeness: the Colombian case

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