Shortly after Russia launched large-scale military action on Ukraine on 24 February 2022, Clearview AI (a US-based facial recognition company) announced that it had given its technology to the Ukrainian government to be used for military purposes in Russia's attack on Ukraine. 1 In mid-March 2022, it was reported that Ukraine's Ministry of Defence started using facial recognition technology (FRT). 2 In such a way, simply and effectively, without long-lasting political debate and academic or civil society discussions, FRT was brought to a new profitable market and joined a list of tools that can be employed for military purposes.While the Russian war against Ukraine is not the first time that FRT has been used in a military setting, this conflict has brought the military use of this technology to a different level: FRT was offered openly at the outset of the war to one of the sides, being promptly accepted by the Ukrainian authorities and tested on the ground for a variety of objectives. Before 2022, there was only minimal evidence of FRT employment for military purposes. One might recall that in 2019, Bellingcat, a Netherlands-based investigative journalism group specialising in fact-checking and open-source intelligence, used FRT to help identify a Russian man who had filmed the torture and killing of a prisoner in Syria, 3 or that in 2021, Clearview AI signed a contract with the Pentagon to explore putting its technology into augmented reality glasses. 4 It has also been reported that Israel performs surveillance of Palestinians 1 BBC, 'Ukraine offered tool to search billions of faces' (14 March 2022), BBC News, www.bbc.com/ news/technology-60738204. 2 Paresh Dave and Jeffrey Dastin, 'Exclusive: Ukraine has started using Clearview AI's facial recognition during war' (14 March 2022), Reuters, www.reuters.com/technology/exclusive-ukrainehas-started-using-clearview-ais-facial-recognition-during-war-2022-03-13/. 3 BBC, 'How facial recognition is identifying the dead in Ukraine' (13 April 2022), BBC News, www.bbc .com/news/technology-61055319. 4 kwon0321, 'Clearview AI working on A.R. goggles for Air Force security' (3 February 2022), Days Tech, https://daystech.org/clearview-ai-working-on-a-r-goggles-for-air-force-security/.