Studies have used a variety of terms, often interchangeably, to describe large‐sized people. Using stigma theory as a framework, we presented participants with a personal advertisement in which the advertiser described herself, including her physical size. We manipulated the weight descriptor by including a negative, positive, or objective descriptor, or no descriptor as a control. Participants were 238 undergraduate students who rated the advertiser on 7 semantic differentials. Negative descriptors tended to generate the most negative evaluations, while positive descriptors tended to alleviate some of the stigma associated with being large‐sized. However, control targets with no weight descriptor were viewed the most positively. Implications of this study are wide ranging, including applications for research, theory, and clinical practice.