Attributes, revisit intention, and Bicol's tourist destination sustainability: A structural equation modelling approach

Abstract

The revisit intention of a tourist depends on the attributes posited by the destinations. Thus, sustainability is also a contributory factor to attract potential customers. With this, the study was anchored on evaluating the relationship between several variables and urban inhabitants' perceptions of tourism impacts. Furthermore, this study aims to assess the tourist destination sustainability of Bicol Region using a structured-adapted questionnaire to 385 tourists in the said region.Kolmogorov-Smirnov test confirmed the validity of the use of Kruskal Wallis Test which was used to calculate the differences of Attributes, Revisit Intention, and Bicol's Tourist Destination Sustainability to profile variables. For the test of relationship, Spearman Rho was used and it was fond out that those tourists with higher response on the destination attributes are also those respondents with higher response on the factors affecting revisit intention as well as to the tourism sustainability. The multiple regression analysis or structural equation model was used to define a theoretical causal model consisting of a set of predicted covariances between variables using AMOS 23. Based on the result of Structural Equation Model of the three major variables included in the study, destination attribute is not a factor that can be used to describe the factors of tourists' intention to revisit the destination because of its very small, standardized regression estimate value of 0.06 but it can be used to correlate with the tourism sustainability. Only the tourism sustainability has direct positive correlation with factors affecting the revisit intention gearing towards the attainment of actual revisit intention of the tourist's vising ecotourism in Bicol Region. The proposed model may be used to further enhance the tourism of the Bicol region by promoting tourism sustainability has a direct positive correlation with factors affecting the revisit intention gearing towards the attainment of actual revisit intention of the tourist's vising ecotourism in Bicol Region. This means that preservation is the key to promoting the region's tourism, not just on the economic and environmental side but more specifically the sociocultural side that correlates the different activities in the region.