volume 28, issue 4, P567-588 2020
DOI: 10.1108/mbr-11-2019-0154
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Andrea Kuiken, Robert Wentrup, Roger Schweizer

Abstract: Purpose This paper aims to examine the de-internationalization process to determine how different forms of attitudinal commitment influence the de-internationalization process. Design/methodology/approach Because of the exploratory nature of the study, a case study design is used. Two cases of Swedish companies, which de-internationalize from the French market, are studied. Findings Different commitment profiles influence the de-internationalization process. In particular, a general commitment profile, in…

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