“…The impact of this active ignorance is not harmless. Research on color-evasive racism shows a growing body of evidence that establishes a connection between higher levels of color-evasion and power-evasion and greater demonstration of modern racist attitudes (Awad, Cokley, & Ravitch 2005). Among whites, attempting to avoid acknowledging the race of others, for instance, results in increased demonstrations of racial intolerance (Apfelbaum, Pauker, Ambady, Sommers, & Norton 2008;Norton, Sommers, Apfelbaum, Pura, & Ariely 2006).…”