A review is given of the development of the understanding of the structure and stratigraphy of a classic petroleum province through 35 years of NW European Petroleum Geology Conferences, using new examples to illustrate the interplay between tectonics and sedimentation in the development of some of the major hydrocarbon plays. Cimmerian tectonics is discussed, with regard to the evidence for regional-scale truncation beneath the Mid Cimmerian unconformity, and the stratal motifs characteristic of rifting associated with the Early and Late Cimmerian events. New data revealing the structural geometries associated with polyphase rifting in the East Shetland Basin are presented. The seismic and sequence stratigraphy of Jurassic and Cenozoic sequences are reviewed and new data presented, with a discussion of generic play controls in North Sea Jurassic deepwater reservoirs. The development of integrated hydrocarbon system studies is reviewed, and the remaining challenges to predictive capabilities discussed. The impact of advances in geoscience and technology on North Sea creaming curves is discussed.