Artificial intelligence development and dissemination impact on the sports industry labor market
Ekaterina Glebova,
Dag Øivind Madsen,
Paulína Mihaľová
et al.
Abstract:PurposeThe objective of this study is to explore the impact of artificial intelligence (AI) development on the sports industry labor market, the ways in which AI has influenced the demand for labor, created new job opportunities, and impacted existing job roles.MethodologyIt refers to the inductive approach in the spirit technological determinism theory. It is based on the literature review and written qualitative, semi-structured interviews (N = 14) with sports human resources, management, and technology prof… Show more
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