Are UK retailers well placed to deliver ‘less and better’ meat and dairy to consumers?

Trewern, Joanna; Chenoweth, Jonathan; Christie, Ian; Keller, Emma; Halevy, Sarah

doi:10.1016/j.spc.2021.03.037

Cited by 19 publications

(23 citation statements)

References 28 publications

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“…Despite the growing interest in environmental issues (White et al 2019;Garske et al 2020;Barker et al 2021), there is a large discrepancy between intentions and behavior (Brand and Augustin 2021). Through nudging, companies change the architecture of choice (Trewern et al 2021) to push consumers toward more sustainable purchasing choices (Gonçalves et al, 2021;Trewern et al 2021). Literature on this issue is growing, as emerges from the work of Trewern et al (2021) and the revision of Mirbabaie et al (2022) which demonstrates the potential of social norms to positively influence sustainable behaviors (Chakravarty and Mishra 2019).…”

Section: Nudging and Sustainabilitymentioning

confidence: 99%

“…Through nudging, companies change the architecture of choice (Trewern et al 2021) to push consumers toward more sustainable purchasing choices (Gonçalves et al, 2021;Trewern et al 2021). Literature on this issue is growing, as emerges from the work of Trewern et al (2021) and the revision of Mirbabaie et al (2022) which demonstrates the potential of social norms to positively influence sustainable behaviors (Chakravarty and Mishra 2019). Nudges are, therefore, considered a useful tool to promote sustainable behavior within society, and, despite some limitations, their scope and effectiveness seem to exceed those of traditional marketing techniques, whether they are implemented individually or are part of a complementary strategy (Gonçalves et al 2021).…”

Section: Nudging and Sustainabilitymentioning

confidence: 99%

“…While there is a wide literature on the effectiveness of nudging in the physical context (Hummel and Maedche 2019;Trewern et al, 2021;Mirbabaie et al, 2022), the effectiveness of the digital push for sustainable consumer decisions has been largely unexplored (Henkel et al, 2019;Auf der Landwehr et al, 2021). Among prior research that has shown how digital nudging can lead to considerable changes in individuals' decisions (Hummel and Maedche, 2019) resulting in a suitable tool to increase the sustainability of consumer decisions, we find the contributions of Bammert et al (2020) concerning the promotion of more environmentally conscious consumer behaviors within business contexts, the work by Henkel et al (2019) related to the end user, the work by Lehner et al (2016) in the governmental context and the one by Lembcke et al (2019) concerning the ethical issues raised by the implementation of digital nudging mechanisms.…”

Section: Digital Nudging and Sustainabilitymentioning

confidence: 99%

See 2 more Smart Citations

Green Digital Nudging and channel relationships

Aiolfi¹

2023

Preprint

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The promotion of responsible behavior is one of the main areas of nudging and, more recently, digital nudging. Technologies can enable new forms of horizontal and vertical relationships in a pre-competitive context where negotiating perspectives are overcome by a collective benefit that can generate reputational effects. In this case, the role of Institutions is indispensable, especially in the FMCG sector where there is high intrabrand-competition. Starting from these considerations, the paper explores the potential organizational architectures in the topic of sustainable digital nudging through a critical review of the main national and international initiatives.

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Section: Nudging and Sustainabilitymentioning

confidence: 99%

Section: Nudging and Sustainabilitymentioning

confidence: 99%

Section: Digital Nudging and Sustainabilitymentioning

confidence: 99%

See 1 more Smart Citation

Green Digital Nudging and channel relationships

Aiolfi¹

2023

Preprint

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“…This is also the case with no‐cow Big Veganism (Sexton et al, 2022 ). While producers and retailers supporting regenerative agriculture may be cautiously willing to engage in the model of ‘less and better’ meat, they have done much more to encourage the latter than the former (Trewern et al, 2021 ). As the discussions around livestock at the latest UN Climate Change Conference (COP26) demonstrated, meat reduction and dietary change remain politically unpalatable.…”

Section: Nature At Workmentioning

confidence: 99%

Green rebranding: Regenerative agriculture, future‐pasts, and the naturalisation of livestock

Cusworth

Lorimer

Brice

et al. 2022

Trans Inst British Geog

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Anxieties around the relationship between livestock agriculture and the environmental crisis are driving sustained discussions about the place of beef and dairy farming in a sustainable food system. Proposed solutions range from ‘clean‐cow’ sustainable intensification to ‘no‐cow’, animal free futures, both of which encourage a disruptive break with past practice. This paper reviews the alternative proposition of regenerative agriculture that naturalises beef and dairy production by invoking the past to justify future, nature‐based solutions. Drawing on fieldwork in the UK, it first introduces two of the most prominent strands to this green rebranding of cattle: the naturalisation of ruminant methane emissions and the optimisation of soil carbon sequestration via the use of ruminant grazing animals. Subsequent thematic analysis outlines the three political strategies of post‐pastoral storytelling, political ecological baselining and a probiotic model of bovine biopolitics that perform this naturalisation. The conclusion assesses the potential and the risks of this approach to grounding the geographies and the temporalities of agricultural transition in the Anthropocene: an epoch in which time is out of joint and natures are multiple and non‐analogue, such that they provide slippery and contested grounds for political solutions.

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“…Some researchers categorize loyalty into food brand loyalty, namely, the sustainable products offered by retailers, such as organic food. The analyzed studies suggested that this type of loyalty may be facilitated by attitudinal measures since the purchase of ethical and sustainable products reflected a strong attitude toward those brands that represented consumers' individual values [121][122][123][124]. This motivated consumers to buy more organic food than others [125][126][127].…”

Section: Untapped Loyalty At the Sustainability Levelmentioning

confidence: 99%

A Review of Antecedents and Effects of Loyalty on Food Retailers toward Sustainability

Tian

Kamran

2021

Sustainability

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With the increase in consumer awareness of sustainability and diversified retailer brands, the conceptualizations and dimensions of brand loyalty are changing. Existing research studies have focused on traditional constructs and measurements to explain new phenomena in the food retail sector but ignored the environmental and social effects on consumers’ attitudinal and behavioral loyalty. This study entails an extensive and structured review of definitions, taxonomy, dimensions, and measurements of loyalty within a food marketing context. With an additional emphasis on the notion of sustainability, it provides a perspective theory synthesis that integrates all testified antecedents of all types of loyalty to emphasize a trend of sustainability beyond brand scope, whereby sustainability values create loyalty. A systematic literature review and qualitative analysis methods were used to identify the relevant literature. The studies that qualified for inclusion were those that reported (1) research methods, (2) dimensions of brand loyalty, (3) knowledge of sustainability factors, and (4) organic marketing. This paper summarizes and compares the key constructs and measurements of loyalty to retailers. The results show inconsistencies in relation to two important attitudinal dimensions, namely, brand satisfaction and brand value. Although loyalty towards product brands, loyalty toward service organizations, store loyalty, and retailer loyalty have been studied in recent decades by marketing academics, little attention has been paid to clarifying their role in food retailing, especially regarding whether the established dimensions are relevant in conceptualizing consumer loyalty in sustainability based on organic food marketing. The theoretical implications are discussed in association with the research gap between loyalty dimensions and sustainability values, as well as multidimensional measurements development. The practical implications of this review are important for food retailers and organic food marketers that can meet the satisfaction and retain consumers’ loyalty by providing organic and sustainable products and improving related service quality involving environmental consequences and social well-being.

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Are UK retailers well placed to deliver ‘less and better’ meat and dairy to consumers?

Cited by 19 publications

References 28 publications

Green Digital Nudging and channel relationships

Green Digital Nudging and channel relationships

Green rebranding: Regenerative agriculture, future‐pasts, and the naturalisation of livestock

A Review of Antecedents and Effects of Loyalty on Food Retailers toward Sustainability

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